THERE ARE NO RULES

It’s pretty hard to thumb through a fashion magazine without stumbling across a feature that boldly outlines the need for “women of a certain age” to dress in an “age appropriate” way. Nothing sends my blood pressure into orbit faster than these condescending, ageist articles. It’s as though once a woman hits 40, the fashion police are sent to track us down to confiscate our “cool card” thereby revoking our rights to dress in a trendy and fashion forward way. Suddenly, without warning, we are on the receiving end of a barrage of unsolicited advice about what we can, and cannot wear. Who started this insanity, and how do we make it stop? This idea that fashion is only for the young and hip is absurd. Older women not only still want to be stylish and cool, we have more disposable income to spend than the younger generations, so why limit us with silly rules? Yes, I believe that some looks should be left to the younger demographic. However that doesn’t mean that older fashionistas can’t style trends in a way that is modern and sophisticated. It’s not what you wear, but how you wear it. The wonderful thing about fashion is the multitude of ways it can be worn and interpreted. Just because we’re older, doesn’t mean we have to disappear into the background in boring, sensible, nondescript clothing. I recently came across an article that boldly declared that women over 33 shouldn’t shop at Zara anymore. As an 82 year old avid Zara shopper, this was news to me, and certainly news to the fine people at Zara, I’m sure. As fashion becomes more inclusive, I think it’s important for older consumers to speak out against the ingrained ageism still lurking within the fashion industry. Women of a certain age are smart, sophisticated and savvy enough to determine what looks good on them, and what doesn’t. We’ll shop where we like, and wear what we want. So take note fashion world.

~ Dorrie

Senior Style Bible

Military Jacket: Zara

Top: Helmut Lang

Pants: Zara

Boots: Zara

Sunglasses: Ray-Ban